A digital menu is an interface that allows customers to browse menu items in a way that is designed as a dedicated online user experience.
It’s more than just your paper menu as a PDF on your website.
he purpose of a digital menu board is to entice customers to act. If they already know what they want, this is easy. Customers are clearly engaged with digital ordering, so don’t miss this chance to grow your revenue stream.
‘Restaurant digital orders have grown at an average annual rate of 23 percent since 2013.
So, how can you use a digital menu to benefit your customers and your business?
- Give customers value-added information.
Studies, like this one from Elsevier, have found our brains respond extremely positively to images of food.
Using an online menu, give customers a sneak peek of their meal to help them decide. And, more importantly, it gives them peace of mind that their order is safe.
In the wake of some serious allergen scares, this is vital.
2. Create a personalised experience.
If your wine list look like it belongs on the shelf at Waterstones,
it makes sense to have some way to filter preferences (red, Merlot, notes of tobacco) or search specifics. A digital menu is the only basis on which you can offer that functionality.
Then, you can automate around those preferences and start to personalise your menu for repeat customers.
3. Promote deals and offers.
57 percent of consumers are willing to share personal data in exchange for personalised offers or discounts, according to Salesforce.
If you can build personalisation into your digital menu, then you can start to target customers on an individual basis with deals tailored for them.
4. Integrate with other systems.
Via a digital menu, you can let people know what has limited availability, or simply remove unavailable items entirely.
And, by integrating that software with your inventory management systems, then this process could even be automated, saving you and your staff time.
5. Self-service order and pay.
Orders placed via smartphone will make up 10 percent of all quick service restaurant sales by 2020, says Business Insider.
How to use digital menu to place Order?
- Customer with smart phone simply scan the QR Code display on the table stand.(No application downloading, no login.)
- Select drink and food item and place them on basket/Cart.
- Use OTP Provided by Restaurant Or Hotel to verify Order.
- Send Order to Kitchen, Counter and Bar Terminal.
For Demo Purpose:
URL : https://atithipos.com/DigitalMenu?demo-restro?65D56D8F-48AC-4D02-9AAB-9A58FBC96F11
UserName: demo
Password: demo
